James is an experienced running coach and guide. He holds the following qualifications:
- Running Technique Specialist (POSE Method Certified Coach)
- UK Athletics Run Leader
- Strength & Conditioning Coach
- Be Activated Practitioner
- Sport First Aid
James can often be spotted happily scampering up the wooded hillsides of northern Ibiza (sometimes hanging from the occasional tree or hopping up onto a convenient wall, much to the locals' amusement), swimming in the crystal sea in winter (to the further amusement of the locals), or repping around the canals and parks of East London.